When the owners of Tropical Home Watch Services came to Venomous Design for their brand strategy session, they expressed concern about jumping into a crowded market. Their area has many similar businesses but none of them had the amount of expertise or the vibrant personality that the owners of Tropical bring to their business. We decided Tropical needed to stand out. Most other home watch companies had a run-of-the-mill color scheme (if any), 1995-esque web/graphic style, and an unnecessary boring corporate feel.
Wow! So many colors!
Absolutely. After performing market research, we realized that most home watch service businesses shared the same boring, rigid brand also. Their logos and websites all looked the same!
Tropical Home Watch Services offered something unique and better than their competition. Their brand needed to reflect that, along with their fun personality. So a color pop was needed! We chose a color set that was not only vibrant but that would look great in print and web applications. So their brand would stand out no matter where a potential client encountered their business.